£87.45

MACMILLAN Digital Capital

Name: Digital Capital
Brand: MACMILLAN
Price: 87.45 GBP
Availability: InStock

Media Studies

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Description

This book describes and understands the many factors that influence a person’s behavior towards digital technologies, and how that affects the person’s potential to benefit from digital society. The ability to adapt to these new technological environments - and the extent to which an individual embraces them - has become critical to an individual’s well-being and quality of life, the underlying assumption being that only by effectively engaging with digital technologies can the user accrue benefits from the experience. By introducing the concept “digital capital,” which refers to the conditions that determine how people access, use, and engage with digital technology, Park examines how the digital ecosystem of the user lead to new forms of digital inequality. Using numerous empirical studies on internet users and non-users, as well as recommending small localized solutions to the big global problem, a critical and alternative perspective of the digital divide is provided. Review “This is a timely intervention into the literature on digital inclusion, inequality, and literacy, which both historicises and updates the literature for our contemporary conditions of digital ubiquity.” (Dr Bjorn Nansen, The University of Melbourne, Australia) From the Back Cover This book describes and understands the many factors that influence a person’s behavior towards digital technologies, and how that affects the person’s potential to benefit from digital society. The ability to adapt to these new technological environments - and the extent to which an individual embraces them - has become critical to an individual’s well-being and quality of life, the underlying assumption being that only by effectively engaging with digital technologies can the user accrue benefits from the experience. By introducing the concept “digital capital,” which refers to the conditions that determine how people access, use, and engage with digital technology, Park examines how the digital ecosystem of the user lead to new forms of digital inequality. Using numerous empirical studies on internet users and non-users, as well as recommending small localized solutions to the big global problem, a critical and alternative perspective of the digital divide is provided. About the Author Sora Park is Director of the News & Media Research Centre, University of Canberra, Australia. Her research focuses on digital media users, media markets and policy.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349955205
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences > Communication Studies > Media Studies
Domain: Amazon UK
Release Date: 23 August 2018
Listed Since: 27 August 2018

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MACMILLAN Digital Capital

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