£68.39

About as cheap as it gets — within 5% of the all-time low it hit 1 month ago.

£68 today · all-time low £67 (Sep 2026) · usually £68

MACMILLAN Communicating Genetics: Visualizations and Representations

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£68.52 £67.28 £67.55 £67.82 £68.09 £68.36 £68.63 25 July 2026 15 August 2026 05 September 2026 26 September 2026 17 October 2026
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Most common price: £68 (48 days, 56.5%)

Price range: £67 - £69

Price levels: 3 different prices over 85 days

Description

This book examines the visual representations used in the popular communication of genetics. Drawing upon public science communication theories, information design theories, and social semiotics, the book offers both in-depth analyses and high-level synthesis of how genetics is visualized for the U.S. public from the early 20th century to the present. Individual chapters focus on six visual genres: photographs, micrographs, illustrations, genetic code images, quantitative graphs, and molecular structure images. Han Yu challenges readers to consider the significance of these images we often take for granted, including their historical contexts, scientific backstories, information richness, stylistic choices, economic motivations, and social implications. In doing so, the book reveals the complex cognitive, affective, and social-cultural factors that both shape and are shaped by these images. The book will be particularly useful to scholars of public science communication and visual communication, practitioners of science communication, and scientists from a range of related life science disciplines.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
18 May 2018
Listed Since
21 May 2018

Barcode

No barcode data available

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