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MACMILLAN The Soviet Dream World of Retail Trade and Consumption in the 1930s (Consumption and Public Life)

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Description

In the early 1930s Soviet authorities launched a campaign to create "socialist" retailing and also endorsed Soviet consumerism. How did the Stalinist regime reconcile retailing and consumption with socialism? This book examines the discourses that the Stalinist regime's new approach to retailing and consumption engendered. Review 'Randall's book...makes a welcome and timely contribution to the emerging literature on Soviet consumption, living standards and everyday life in the 1930s and serves as a useful reminder that a consumer society was already in evidence in the Stalin period.' - Business History 'The Soviet Dream World is an excellent contribution to studies of Soviet trade and consumption and a great read for undergraduate, graduate students, scholars, and the general public interested in Soviet history and the history of consumerism.' - Slavic Review About the Author AMY RANDALL is Assistant Professor of History at Santa Clara University, USA.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 January 2008
Listed Since
12 May 2016

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