£73.60

MACMILLAN Bancassurance in Europe

Name: Bancassurance in Europe
Brand: MACMILLAN
Price: 73.6 GBP
Availability: InStock

Macroeconomics

About as cheap as it gets. The only time it was cheaper was 1 month ago.

£74 today · all-time low £73 (May 2026) · usually £74

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Most common price: £74 (81 days, 94.2%)

Price range: £73 - £74

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Description

This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349234575
Category: Books > Subjects > Business, Finance & Law > Economics > Macroeconomics
Domain: Amazon UK
Release Date: 01 January 1994
Listed Since: 07 January 2016

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MACMILLAN Bancassurance in Europe

About as cheap as it gets. The only time it was cheaper was 1 month ago.

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