W. W. Norton & Company Research Methods in Psychology

The #1 research methods text, now available as an interactive learning experience Research Methods in Psychology, a text loved by instructors and students, provides the best learning experience for both future consumers and producers as they evaluate all facets of research. Award-winning author Beth Morling has thoroughly updated her groundbreaking text with fresh examples, revised ethics and statistics coverage, and a new section on qualitative methods. The new Fifth Edition is available as a Norton Illumine Ebook designed to support students as they practice being research consumers, learn how to produce research, and actively engage with their reading. Highlights of this Edition’s new content: A new Norton Illumine Ebook supports the success of all students through active learning and assessment More inclusive content includes: coverage in Chapter 1 that addresses the historical lack of diversity in psychological research and the advantages of having a more diverse range of participants, new examples by BIPOC researchers—including the Okonofua et al. studies covered extensively in Ch 12, and a new section on diversity in psychological samples and in psychological scientists in Chapter 14 Entirely revised coverage of animal research in Chapter 4 New sections introducing qualitative methods and its role in psychological research in Chapters 1 and 6 New sections introducing qualitative methods and its role in psychological research in Chapters 1 and 6 New revision of the statistics coverage in Chapter S2, including both the new statistics (confidence intervals and effect size) and the NHST New coverage of generative AI in Chapter S3, including how to use it effectively and ethically, as well as citation guidelines