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Cambridge University Press Navigating Nationalism in Global Enterprise: A Century of Indo-German Business Relations (Cambridge Studies in the Emergence of Global Enterprise)

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£80.07 £72.32 £74.01 £75.70 £77.39 £79.08 £80.77 26 July 2026 08 August 2026 22 August 2026 04 September 2026 18 September 2026
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Price range: £73 - £80

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Description

Navigating Nationalism in Global Enterprise analyzes the role of nationalism in global business strategy, showing how multinationals act not just as drivers of globalization but also as sophisticated operators in a world of nations. Using the case study of German companies in colonial and post-colonial India, Christina Lubinski traces how nationalism's influence on business competitive strategies changed over the twentieth century and across major political turning points, such as two world wars and India's transition to independence. She highlights how national imaginings are both relational because they derive from comparisons with other nations, and historical because they mobilize the past to legitimize future aspirations. Lubinski stresses that learning from the past is how multinationals engage strategically with the content of nationalism – i.e., a nation's history, aspirations, and relationships with other nations. In India, German companies' competitiveness was continuously dependent on navigating nationalism and on understanding that nationalism and globalization are inextricably linked.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 November 2022
Listed Since
03 April 2022

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