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PEARSON EDUCATION Marketing: Real People, Real Choices, Global Edition + MyLab Business with Pearson eText

Name: Marketing: Real People, Real Choices, Global Edition + MyLab Business with Pearson eText
Brand: PEARSON EDUCATION

Call Centre Management

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Out of stock 57 days · last price £77 · longest previous gap was 1 days

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Description

Marketing: Real People, Real Choices introduces marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Described by students as a “great read,” it shows how marketing plays out in contemporary organizations. You’ll benefit from practice and guidance in making marketing decisions and even establishing a personal brand. The 12th Edition remains a field leader in marketing analytics and metrics, with significantly expanded applications of these concepts in topical chapters. Coverage of digital and social media marketing has also been heavily revised, as more firms seek expertise in these high-demand skills. Additionally, the authors examine the role of AI and other technology disruptors in shaping the future of marketing.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 1292750375
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 05 February 2026
Listed Since: 04 July 2025

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PEARSON EDUCATION Marketing: Real People, Real Choices, Global Edition + MyLab Business with Pearson eText

Gone for 57 days. Could come back at any time — we're watching for you.

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