£76.99

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PEARSON EDUCATION Marketing: An Introduction, Global Edition + MyLab Marketing with Pearson eText

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£88.58 £75.83 £78.61 £81.39 £84.18 £86.96 £89.74 01 August 2026 17 August 2026 02 September 2026 18 September 2026 05 October 2026
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Price range: £77 - £89

Price levels: 2 different prices over 66 days

Description

For principles of marketing courses. A practical introduction to marketing in the digital age Marketing: An Introduction shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices. The 16th Edition provides up-to-date coverage of digital developments, from AI and social media engagement to “big data” and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues.

Product Specifications

Format
bundle
Domain
Amazon UK
Release Date
10 September 2025
Listed Since
22 November 2025

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