Essentials of Entrepreneurship and Small Business Management -- Global Edition - Image 1

£73.58

PEARSON EDUCATION Essentials of Entrepreneurship and Small Business Management -- Global Edition

Name: Essentials of Entrepreneurship and Small Business Management -- Global Edition
Brand: PEARSON EDUCATION
Price: 73.58 GBP
Availability: InStock

Starting a Business

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Description

Essentials of Entrepreneurship and Small Business Management is a how-to guide to launching and managing a successful small business. Taking a practical, hands-on approach, author Norman Scarborough dissects case studies, examines market successes and failures, and breaks down tactics used by today’s most successful small business ventures. The 10th Edition reflects recent trends in entrepreneurship, including ways of leveraging AI. In each chapter, new examples, cases and data reflect the dynamic, culturally diverse world of entrepreneurship, while opening eyes to the possibilities, challenges and rewards available with business ownership. The new edition expands on business financing and modern workforce strategies, as two major areas shaping modern-day entrepreneurialism.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 1292482672
Category: Books > Subjects > Business, Finance & Law > Business Development & Entrepreneurship > Starting a Business
Domain: Amazon UK
Release Date: 14 October 2025
Listed Since: 05 December 2025

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PEARSON EDUCATION Essentials of Entrepreneurship and Small Business Management -- Global Edition

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