Multivariate Data Analysis: Pearson New International Edition - Image 1

£58.99

PEARSON EDUCATION Multivariate Data Analysis: Pearson New International Edition

Name: wicked
Brand: PEARSON EDUCATION
Price: 58.99 GBP
Availability: InStock

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Description

For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. The authors provide an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques. In this 7th Edition the organisation of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 129202190X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 17 July 2013
Listed Since: 25 June 2013

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PEARSON EDUCATION Multivariate Data Analysis: Pearson New International Edition

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