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£167.31

Routledge Foundations of Corporate Heritage

Name: Foundations of Corporate Heritage
Brand: Routledge
Price: 167.31 GBP
Availability: InStock

Call Centre Management

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Description

Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance – and challenges – of corporate heritage formation and management. This scholarly but accessible anthology includes seminal articles on the territory and also includes five new contributions with questions for study and reflection with students on executive/taught courses in mind. With contributions from the leading international experts in corporate heritage, this book examines the research foundations of the area and applications in practice. It will be important supplementary reading for students, practitioners and specialists in corporate marketing brand management and marketing communications, as well as tourism, hospitality and heritage studies.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 113883355X
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 30 September 2016
Listed Since: 15 April 2015

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Routledge Foundations of Corporate Heritage

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