Decoding Branding: A Complete Guide to Building and Revamping Brands in the Age of Disruption - Image 1

£40.72

Routledge Decoding Branding: A Complete Guide to Building and Revamping Brands in the Age of Disruption

Name: Decoding Branding: A Complete Guide to Building and Revamping Brands in the Age of Disruption
Brand: Routledge
Price: 40.72 GBP
Availability: InStock

Branding & Logo Design

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Description

Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138802670
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 01 June 2021
Listed Since: 18 July 2018

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Routledge Decoding Branding: A Complete Guide to Building and Revamping Brands in the Age of Disruption

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