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Routledge Chinese Consumers in a New Era: Their Travel Behaviors and Psychology

Name: Chinese Consumers in a New Era: Their Travel Behaviors and Psychology
Brand: Routledge
Price: 120.0 GBP
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Description

As a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tourism. Tourists from the Greater China area (Mainland, Hong Kong, Macao, and Taiwan) are well positioned to change the world’s tourism landscape. Influence of China in the global tourism arena will be even more significant with the realization of WTO’s vision of Mainland China as a top world tourism destination and tourists-generating country by 2020. The preeminent role of Chinese travellers in the social space of tourism has stimulated much interest in understanding their behaviors and psychology in various tourism settings. The chapters in this collection investigate different aspects of Chinese consumer behaviors and psychology in tourism settings. This book was originally published as a special issue of the Journal of China Tourism Research.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138801852
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Release Date: 18 September 2014
Listed Since: 29 March 2014

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Routledge Chinese Consumers in a New Era: Their Travel Behaviors and Psychology

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