£68.00

Routledge Advertising for Account Holders (RLE Marketing): Routledge Library Editions: Marketing: Volume 3

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£68.00 £63.74 £64.67 £65.60 £66.53 £67.46 £68.39 26 January 2026 14 February 2026 05 March 2026 24 March 2026 12 April 2026

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Description
Product Description The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency. About the Author Multivolume collection by leading authors in the field

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
1138787035
Category
Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain
Amazon UK
Release Date
16 September 2014
Listed Since
08 January 2014

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No barcode data available

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