The Internet and the Customer-Supplier Relationship (Routledge Revivals) - Image 1

£119.60

Routledge The Internet and the Customer-Supplier Relationship (Routledge Revivals)

Name: The Internet and the Customer-Supplier Relationship (Routledge Revivals)
Brand: Routledge
Price: 119.6 GBP
Availability: InStock

Anthropology & Sociology

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Description

This title was first published in 2003. An exhaustive and synthetic framework for the use of Internet tools in customer-supplier relationships is one aspect of e-business that is still missing from existing literature. This book analyses the main management implications related to the adoption of the Internet in the supply chain and unifies different research studies and contributions in order to build such a framework. It is based on wide empirical evidence including four in-depth case studies in both Europe and the US, a cross-industry survey of more than 160 US companies and website research describing emerging Internet initiatives in B2B relationships. By creating a concrete link between theory and practice it should appeal to academics and practitioners alike.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138714364
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 24 November 2017
Listed Since: 22 April 2017

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Routledge The Internet and the Customer-Supplier Relationship (Routledge Revivals)

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