£105.00

Routledge Transnational Retailing in East Asia: A Japanese Supermarket Chain in Hong Kong and China (Routledge Culture, Society, Business in East Asia Series)

Name: Transnational Retailing in East Asia: A Japanese Supermarket Chain in Hong Kong and China (Routledge Culture, Society, Business in East Asia Series)
Brand: Routledge
Price: 105.0 GBP
Availability: InStock

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Description

This book explores how Yaohan, a Japanese supermarket chain, expanded into Hong Kong in the 1980s and mainland China in the 1990s, and how this expansion evolved from initial success to ultimate failure and the company’s bankruptcy. It outlines the development and structure of the original Japanese company, and considers why it moved into Hong Kong and China. It explores the changing nature of society, consumerism and shopping in East Asia and shows how the company’s expansion fitted in to this. It also discusses the company’s culture and management as it expanded. Overall, the book emphasises what this case study shows about cross-cultural interaction in East Asia, arguing that globalisation of products and consumer tastes is much more complex than simply homogenisation along Western lines, or local adaption as a reaction against Western products and tastes. About the Author Heung-wah Wong is Program Director of the Global Creative Industries Program at the University of Hong Kong

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138696633
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Release Date: 31 December 2027
Listed Since: 08 December 2017

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Routledge Transnational Retailing in East Asia: A Japanese Supermarket Chain in Hong Kong and China (Routledge Culture, Society, Business in East Asia Series)

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