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Routledge Marketing for Sustainable Tourism

Amazon

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£112.06 £90.54 £95.24 £99.93 £104.63 £109.32 £114.02 01 August 2026 18 August 2026 05 September 2026 22 September 2026 10 October 2026
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Price range: £93 - £112

Price levels: 2 different prices over 71 days

Description
Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use. This book was originally published as a special issue of the Journal of Sustainable Tourism.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
1138560316
Category
Books > Subjects > Business, Finance & Law > Sales & Marketing
Domain
Amazon UK
Release Date
09 May 2018
Listed Since
16 June 2017

Barcode

No barcode data available

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