Routledge Professional Practice 101: A Compendium of Effective Business Strategies in Architecture

Professional practice courses often suffer from a boring reputation, but there’s nothing dull about this updated, cornerstone edition of Professional Practice 101, which renders accessible the art and science of contemporary architectural practice. With its unique focus on links between design thinking and practice, this third edition brings an inspiring and fresh perspective to the myriad issues involved in successful architectural practice. The process of providing architectural services in today’s constantly evolving practice environment must be just as creative, intellectually rigorous, and compelling as wrestling with design problems.In this new edition, packed with invaluable advice from leading experts, Andrew Pressman bridges the knowledge and experience gap between school and practice covering topics such as:Ethics, social responsibilities, and obligations to the environmentDesign firm types, culture, and leadershipFinancial, project, and time managementService and project delivery; leveraging emerging technologiesEntrepreneurial business models and business developmentLegal issues, including AIA contract document analysisCollaboration and negotiating with clients and stakeholdersPractice-based researchStudents and early-career professionals will discover the fundamentals they need to launch their careers as well as more sophisticated strategies that will allow them to thrive as their roles evolve and they assume increasing responsibilities.This engaging, comprehensive primer debunks the myth that recent architecture graduates have little or no guidance to prepare them for business. Professional Practice 101 is a learning tool that will readily deliver the knowledge and background for success in current architectural practice. Review "This is not your grandparent’s version of a practice textbook, it is so much more… a one stop shop for understanding the mysteries of our profession… As a warning, once you pick up this book, you will not put it down until finished; and then continue to use it as a reference." ―Thomas Fowler IV, FAIA, ACSA Distinguished ProfessorCritical praise for the Second Edition of Professional Practice 101"Did I say a joy to read? Yes. Pressman’s book puts soul into the effort of understanding a very diverse, complex, inventive profession." ―Michael J. Crosbie, Architectural Record"Think of this book as a design primer, providing the basics you’ll need to create the practice you want." ―Thomas Fisher (from the Foreword to the Second Edition) About the Author Andrew Pressman, FAIA, an architect, Professor Emeritus at the University of New Mexico, and Adjunct Professor at the University of Maryland, leads his own award-winning architectural firm in Washington, DC. He has written numerous critically acclaimed books and articles, and he holds a Master’s degree from the Harvard University Graduate School of Design.