£110.00

Routledge The Business of Pitching: The Public Relations Perspective

Name: The Business of Pitching: The Public Relations Perspective
Brand: Routledge
Price: 110.0 GBP
Availability: InStock

Economics

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Description

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs. The authors’ expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138478571
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 05 January 2026
Listed Since: 29 October 2017

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Routledge The Business of Pitching: The Public Relations Perspective

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