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£147 today · usual range £137–£151 · best ever £137

Routledge Model Workers in China, 1949-1965: Constructing A New Citizen (Routledge Studies in Modern History)

Amazon

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£151.26 £135.37 £138.83 £142.30 £145.77 £149.24 £152.70 28 July 2026 14 August 2026 31 August 2026 17 September 2026 05 October 2026
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Description

Seismic changes in ideology and economic policy in China followed the death of Mao Zedong but one aspect of culture has remained constant: the use of ‘Model Workers’ for the purposes of propaganda and more recent public relations campaigns. In both a political and commercial context, the use of these individuals continues to thrive, and although the messages they promote have largely changed, their continued use indicates the extent to which they are believed to be an effective form of persuasion. Model Workers were deployed at key points in China’s recent history and served to embody the Party’s vision of the ideal Chinese citizen as they attempted to reshape the nation following a ‘Century of Humiliation,’ a ruinous war with Japan and a divisive civil war. This volume utilises the detailed analysis of posters, cinema and translations of related propaganda material to explore the extent of the influence of the Model Worker as a concept, on both propaganda and national policy.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
19 June 2019
Listed Since
11 November 2017

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