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Routledge Handbook of Football Marketing (Routledge International Handbooks)

Name: Routledge Handbook of Football Marketing (Routledge International Handbooks)
Brand: Routledge

37 Line drawings, black and white; 33 Ha

Anthropology & Sociology

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Description

Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. From the English Premier League to Major League Soccer, this handbook addresses the most important developments in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading football marketing experts, it presents the latest cutting-edge research in case studies from countries including the UK, USA, France, Spain, Germany, Italy, China and Japan. The only up-to-date book on football marketing written from a truly international perspective, the Routledge Handbook of Football Marketing is an invaluable resource for any researcher or advanced student with an interest in football marketing, as well as all marketers working in the professional football business.

Product Specifications

Brand: Routledge
Model: 37 Line drawings, black and white; 33 Ha
Format: hardcover
ASIN: 1138289329
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 23 March 2017
Listed Since: 30 August 2016

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Routledge Handbook of Football Marketing (Routledge International Handbooks)

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