£164.77

About as cheap as it gets — within 5% of the all-time low it hit 1 month ago.

£165 today · all-time low £158 (Sep 2026) · usually £184

Routledge Handbook of Football Marketing (Routledge International Handbooks)

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Price History & Forecast

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Last 87 days · 87 data points (no recent data)

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£242.97 £149.75 £170.09 £190.43 £210.77 £231.11 £251.45 28 July 2026 18 August 2026 09 September 2026 30 September 2026 22 October 2026
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37 Line drawings, black and white; 33 Ha

Price data checked 4 days ago

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Price Distribution

Price distribution over 87 days • 6 price levels

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13 days 1 day · current 3 days 15 days 25 days 30 days 0 8 15 23 30 £158 £165 £201 £205 £222 £243 Days at Price

Price Analysis

Most common price: £243 (30 days, 34.5%)

Price range: £158 - £243

Price levels: 6 different prices over 87 days

Description

Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. From the English Premier League to Major League Soccer, this handbook addresses the most important developments in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading football marketing experts, it presents the latest cutting-edge research in case studies from countries including the UK, USA, France, Spain, Germany, Italy, China and Japan. The only up-to-date book on football marketing written from a truly international perspective, the Routledge Handbook of Football Marketing is an invaluable resource for any researcher or advanced student with an interest in football marketing, as well as all marketers working in the professional football business.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
23 March 2017
Listed Since
30 August 2016

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No barcode data available

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