Routledge Digital Business and Sustainable Development: Asian Perspectives (Routledge Frontiers of Business Management)

Product Description The Internet has ushered in a new era in the economies of networking. With the increasing need for optimization based on these network economies, the IT-based e-business has become a platform for study as well as daily practice. In a similar vein, global warming has raised many issues which come into conflict with traditional research and policies. The Internet revolution has also shifted our society from a government- and company-led economy to a ‘netizen’- and consumer-led business world. This book enlightens us on why a harmonized participation of traditional network members or interested groups is necessary and how we can create values from diverse fields of interests and objectives, including the corporate social responsibility (CSR) and eco-friendly productivity. Digital Business and Sustainable Development integrates the platforms from these two fields of study based on the comparative analysis of Asian and other developing countries. About the Author Yongrok Choi is Inha Fellow Professor (IFP) in the Department of International Trade at Inha University, South Korea. He served as president of Global e-Business Association in 2009 and has organized and operated the Sustainable Asia Conference since 2009 as the president of Asia Business Forum.