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Routledge Innovation and Entrepreneurship (Routledge Classics)

Name: Innovation and Entrepreneurship (Routledge Classics)
Brand: Routledge
Price: 104.23 GBP
Availability: InStock

Starting a Business

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Description

How can management be developed to create the greatest wealth for society as a whole? This is the question Peter Drucker sets out to answer in Innovation and Entrepreneurship. A brilliant, mould-breaking attack on management orthodoxy it is one of Drucker’s most important books, offering an excellent overview of some of his main ideas. He argues that what defines an entrepreneur is their attitude to change: ‘the entrepreneur always searches for change, responds to it and exploits it as an opportunity’. To exploit change, according to Drucker, is to innovate. Stressing the importance of low-tech entrepreneurship, the challenge of balancing technological possibilities with limited resources, and the organisation as a learning organism, he concludes with a vision of an entrepreneurial society where individuals increasingly take responsibility for their own learning and careers. With a new foreword by Joseph Maciariello

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138168343
Category: Books > Subjects > Business, Finance & Law > Business Development & Entrepreneurship > Starting a Business
Domain: Amazon UK
Release Date: 02 November 2015
Listed Since: 02 November 2015

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Routledge Innovation and Entrepreneurship (Routledge Classics)

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