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£151 today · previous high £151 · all-time low £137

Routledge Cross-Cultural Behaviour in Tourism

Amazon

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£151.26 £135.37 £138.83 £142.30 £145.77 £149.24 £152.70 26 July 2026 13 August 2026 01 September 2026 20 September 2026 09 October 2026
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Description
Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies * Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from diverse cultural backgrounds Tourism is a service industry where people from different nationalities meet. In today's international marketplace it is imperative that those in the industry understand the influence of national cultures on their consumers in order to compete successfully for a market share. The book is accompanied by online resources which can be found at www.bh.com/companions/0750656689. These resources include an account of Hypothesis Testing, together with a detailed glossary and a comprehensive reference list of relevant materials.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
1138131962
Category
Books > Subjects > Business, Finance & Law > Accounting
Domain
Amazon UK
Release Date
01 December 2015
Listed Since
07 March 2016

Barcode

No barcode data available

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