Routledge Crowdsourcing for Filmmakers: Indie Film and the Power of the Crowd (American Film Market Presents)

Whether you’re a producer, screenwriter, filmmaker, or other creative, you probably have a project that needs constant exposure, or a product to promote. But how do you rise above the noise? In Crowdsourcing for Filmmakers: Indie Film and the Power of the Crowd, Richard Botto explains how to put crowdsourcing to use for your creative project, using social media, networking, branding, crowdfunding, and an understanding of your audience to build effective crowdsourcing campaigns, sourcing everything from film equipment to shooting locations. Botto covers all aspects of crowdsourcing: how to create the message of your brand, project, or initiative; how to mold, shape, and adjust it based on mass response; how to broadcast a message to a targeted group and engage those with similar likes, beliefs, or interests; and finally, how to cultivate those relationships to the point where the message is no longer put forth solely by you, but carried and broadcasted by those who have responded to it. Using a wealth of case studies and practical know-how based on his years of experience in the industry and as founder of Stage 32―the largest crowdsourced platform for film creatives―Richard Botto presents a comprehensive and hands-on guide to crowdsourcing creatively and expertly putting your audience to work on your behalf. Review "Crowdsourcing for Filmmakers should be required reading for every film school, drama school and even business school in the country. And if you're like me, a filmmaker and writer who has already released several projects, the book will teach you new techniques and reinforce tried-and-true strategies to propel yourself forward. It's a must-read textbook and guide that you should have at your disposal, and I highly recommend it." ―Chris Bournea, Writer, Filmmaker, Communications Professional "I cannot imagine a better match than Richard Botto writing about crowdsourcing for filmmakers in the digital age. RB is masterful in his knowledge of the digital space and attracting an audience, as he's shown with Stage 32, and this is the next logical step: applying that expertise to making successful films, which is one of the most important things to learn for breaking into today's and tomorrow's entertainment industry."―Dean Silvers, Lawyer; Author of Secrets of Breaking into the Film & TV Business; Producer of Story of Thursday, and David O. Russell's Flirting with Disaster and Spanking the Monkey "Fact: No one knows crowdsourcing better than RB. And now, all of his unparalleled knowledge and detailed case studies are packed together into a single volume –– Crowdsourcing for Filmmakers. From gathering feedback and ideas to piecing together film crews and connecting with an audience, this book will without a doubt become an invaluable resource in every filmmaker's journey from script to screen." ―John T. Trigonis, Author, Crowdfunding for Filmmakers "Crowdsourcing for Filmmakers should be required reading for any writer, director, or producer looking to build a career as a filmmaker. The book is a perfect encapsulation of the expertise RB developed through founding and growing Stage 32; it couldn’t be more relevant to the world of independent film." ―Jason Scoggins, President & COO, Slated, Inc. "As a subject matter expert as well as someone who has lived it, RB has a massive amount of wisdom to impart throughout Crowdsourcing for Filmmakers that enables entertainment industry participants to build and take advantage of their personal and social media networks to reach their goals." ―Paul Hanson, CEO, Covert Media "Comparing the power of moving your existing contacts to crowdsourcing a targeted audience is like comparing the power of mobilizing a small village to the power of potentially moving the universe. Rich Botto’s Crowdsourcing for Filmmakers shows how hard work and planning will greatly help today’s filmmaker take part in what is a new revolution. RB shows clearly that the power is in you,