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MACMILLAN The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook

Name: The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook
Brand: MACMILLAN

German

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Description

This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1137507241
Category: Books > Subjects > Language Study & Reference > By Language > German
Domain: Amazon UK
Release Date: 29 September 2010
Listed Since: 18 October 2014

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MACMILLAN The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook

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