£39.99

Palgrave Pivot Doctor Who: The Unfolding Event ― Marketing, Merchandising and Mediatizing a Brand Anniversary

Name: Doctor Who: The Unfolding Event Marketing, Merchandising and Mediatizing a Brand Anniversary
Brand: Palgrave Pivot
Price: 39.99 GBP
Availability: InStock

Britain

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Description

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

Product Specifications

Brand: Palgrave Pivot
Format: hardcover
ASIN: 1137463317
Category: Books > Subjects > Arts & Photography > Film > History & Criticism > Britain
Domain: Amazon UK
Release Date: 20 July 2015
Listed Since: 23 May 2015

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Palgrave Pivot Doctor Who: The Unfolding Event ― Marketing, Merchandising and Mediatizing a Brand Anniversary

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

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