£49.18

MACMILLAN Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

Name: Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Brand: MACMILLAN
Price: 49.18 GBP
Availability: InStock

Leadership

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Description

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1137278757
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Leadership
Domain: Amazon UK
Release Date: 11 October 2012
Listed Since: 11 July 2013

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MACMILLAN Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

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