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MACMILLAN Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

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Description

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
11 October 2012
Listed Since
11 July 2013

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