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£93.91

Cambridge University Press Argumentation: The Art of Persuasion

Name: Argumentation: The Art of Persuasion
Brand: Cambridge University Press
Price: 93.91 GBP
Availability: InStock

Cognition & Cognitive Psychology

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£94 today · all-time low £94 (Jul 2026) · usually the usual

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Description

Drawing from the study of human reasoning, Argumentation describes different types of arguments and explains how they influence beliefs and behaviour. Raymond Nickerson identifies many of the fallacies, biases, and other flaws often found in arguments as well as 'stratagems' (schemes, illogical and alogical tactics) that people regularly use to persuade others. Much attention is given to the evaluation of arguments. Readers will learn a new schematic for evaluating arguments based on cognitive science. As a source for understanding and evaluating arguments in decision-making, it is ideal for courses on cognition, reasoning, and psychology. Book Description This book addresses two questions: what makes an argument persuasive and what makes a claims that support them plausible? About the Author Raymond S. Nickerson is Research Professor of Psychology at Tufts University, USA. He is a former senior vice president of Bolt Beranek and Newman Inc. (BBN Systems and Technologies) and the founding editor of the Journal of Experimental Psychology: Applied. Argumentation is his tenth book. The American Psychological Association established the Raymond S. Nickerson Best Paper Award in his honor.

Product Specifications

Brand: Cambridge University Press
Format: hardcover
ASIN: 1108835260
Category: Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry > Cognition & Cognitive Psychology
Domain: Amazon UK
Release Date: 17 December 2020
Listed Since: 18 March 2020

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Cambridge University Press Argumentation: The Art of Persuasion

About as cheap as it gets. The only time it was cheaper was 2 months ago.

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