£93.58

Cambridge University Press The Economics of Platforms: Concepts and Strategy

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£93.58 £87.42 £88.76 £90.11 £91.45 £92.80 £94.14 25 January 2026 06 February 2026 19 February 2026 04 March 2026 17 March 2026

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Price distribution over 52 days • 6 price levels

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10 days 5 days 3 days 4 days 5 days 25 days · current 0 6 13 19 25 £88 £89 £90 £91 £91 £94 Days at Price

Price Analysis

Most common price: £94 (25 days, 48.1%)

Price range: £88 - £94

Price levels: 6 different prices over 52 days

Description

Digital platforms controlled by Alibaba, Alphabet, Amazon, Facebook, Netflix, Tencent and Uber have transformed not only the ways we do business, but also the very nature of people's everyday lives. It is of vital importance that we understand the economic principles governing how these platforms operate. This book explains the driving forces behind any platform business with a focus on network effects. The authors use short case studies and real-world applications to explain key concepts such as how platforms manage network effects and which price and non-price strategies they choose. This self-contained text is the first to offer a systematic and formalized account of what platforms are and how they operate, concisely incorporating path-breaking insights in economics over the last twenty years.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
11 November 2021
Listed Since
18 February 2021

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No barcode data available

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