£77.99

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£78 today · usual range £72–£80 · best ever £72

Cambridge University Press Polls, Pollsters, and Public Opinion: A Guide for Decision-Makers (Methodological Tools in the Social Sciences)

Amazon

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£79.99 £71.60 £73.43 £75.26 £77.09 £78.92 £80.75 01 August 2026 19 August 2026 07 September 2026 25 September 2026 14 October 2026
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Most common price: £72 (40 days, 53.3%)

Price range: £72 - £80

Price levels: 3 different prices over 75 days

Description

A vast literature exists on theories of public opinion - how to measure, analyze, predict, and influence it; however, there is no synthesis of best practices for interpreting public opinion: existing knowledge is disparate and spread across many disciplines. Polls, Pollsters, and Public Opinion presents a systematic analytical approach for understanding, predicting, and engaging public opinion. It tells the story through the eyes of the pollster and draws an analytical road map for examining public opinion, both conceptually and practically. Providing a theoretical and conceptual foundation, as well as debunking popular myths, this book delves into the science of polling, offering tools analysts can use to assess the quality of polls. It also introduces methods that can be used to predict elections and other socio-political outcomes while understanding the nuances of messaging, engaging, and moving public opinion.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
04 July 2024
Listed Since
13 November 2023

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