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Cambridge University Press The Business of Healthcare Innovation

Name: The Business of Healthcare Innovation
Brand: Cambridge University Press

Economics

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The tech sectors are the least understood portion of the healthcare system, but the ones that supply most of the innovation in healthcare services and generate most revenue. Fully updated for this third edition, The Business of Healthcare Innovation is a wide-ranging analysis of business models and trends in the tech sectors of the healthcare industry. It provides a thorough overview of and introduction to the innovative sectors that fuel improvements in healthcare: pharmaceuticals, biotechnology, life science startups, medical devices and information technology. For each sector, the book examines the trends in scientific innovation, the science behind that innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by activist payers and consumers. From a combination of academic and industry perspectives, the authors show why healthcare sectors are such an important source of growth in any nation's economy.

Product Specifications

Brand: Cambridge University Press
Format: hardcover
ASIN: 1108479448
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 12 March 2020
Listed Since: 09 August 2019

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Cambridge University Press The Business of Healthcare Innovation

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