Cambridge University Press Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation

This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability. Review 'This is a tour-de-force volume explaining the controversial view that creativity does not involve any special thought processes, just those processes that we use every day. The book conveys the timely and important message that creativity is not only for the gifted, the artistically talented, or the genius. Rather, it is something anyone can practice.' Robert J. Sternberg, Professor of Human Development, Cornell University, USA, and Honorary Professor of Psychology, University of Heidelberg, Germany Book Description Discover how creativity depends on inside-the-box thinking―that's right, not outside the box―and a new perspective on creative thinking. About the Author Robert W. Weisberg is a cognitive psychologist and Professor of Psychology at Temple University, Philadelphia. His primary area of interest is the cognitive mechanisms underlying creativity, on which he has published numerous papers and books.