The Art of Strategy: Sun Tzu, Michael Porter, and Beyond - Image 1

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Cambridge University Press The Art of Strategy: Sun Tzu, Michael Porter, and Beyond

Name: The Art of Strategy: Sun Tzu, Michael Porter, and Beyond
Brand: Cambridge University Press
Price: 81.09 GBP
Availability: InStock

Business Plans

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Description

When it comes to strategy, how should we define victory? For centuries, Eastern and Western thinkers have grappled with this question, offering different answers. What can we learn from this difference? In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This unlikely combination of thinking suggests an innovative extension of our understanding and practice of strategy, which will appeal to scholars, students, practitioners and general readers with an interest in strategy. By aligning the perspectives of these two great thinkers, Moon argues that true winning is about maximizing and optimizing overall value for all engaged stakeholders, and this requires a more efficient approach to strategy.

Product Specifications

Brand: Cambridge University Press
Format: hardcover
ASIN: 1108470300
Category: Books > Subjects > Business, Finance & Law > Business Development & Entrepreneurship > Business Plans
Domain: Amazon UK
Release Date: 09 August 2018
Listed Since: 01 February 2018

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Cambridge University Press The Art of Strategy: Sun Tzu, Michael Porter, and Beyond

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