Japan and the Global Automotive Industry - Image 1

£36.02

Cambridge University Press Japan and the Global Automotive Industry

Name: Japan and the Global Automotive Industry
Brand: Cambridge University Press
Price: 36.02 GBP
Availability: InStock

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Description

The Japanese automotive industry enjoyed spectacular success in the 1980s. This was largely due to the so-called 'Lean Production System' - the combination of an efficient production system, an effective supplier system, and a product development system. In the 1990s the industry fell on hard times because of the Japanese asset price bubble and extreme currency appreciation. In this book, eminent industry specialist Koichi Shimokawa draws on his thirty years of research and fieldwork with Japanese and American firms, to show how the Japanese automotive industry has managed to recover from this difficult period. He shows how firms like Toyota were able to transfer Japanese systems to overseas plants and how they have changed in order to compete in increasingly globalized markets. In addition, the book also addresses the two major challenges to the current industry model: the rise of China and the environmental and energy supply situation.

Product Specifications

Brand: Cambridge University Press
Format: paperback
ASIN: 1107412684
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 03 January 2013
Listed Since: 31 August 2012

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Cambridge University Press Japan and the Global Automotive Industry

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