Presidential Campaigns in Latin America: Electoral Strategies and Success Contagion - Image 1

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Cambridge University Press Presidential Campaigns in Latin America: Electoral Strategies and Success Contagion

Name: Presidential Campaigns in Latin America: Electoral Strategies and Success Contagion
Brand: Cambridge University Press
Price: 47.23 GBP
Availability: InStock

Central & South America

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Description

How do presidential candidates in new democracies choose their campaign strategies, and what strategies do they adopt? In contrast to the claim that campaigns around the world are becoming more similar to one another, Taylor Boas argues that new democracies are likely to develop nationally specific approaches to electioneering through a process called success contagion. The theory of success contagion holds that the first elected president to complete a successful term in office establishes a national model of campaign strategy that other candidates will adopt in the future. He develops this argument for the cases of Chile, Brazil, and Peru, drawing on interviews with campaign strategists and content analysis of candidates' television advertising from the 1980s through 2011. The author concludes by testing the argument in ten other new democracies around the world, demonstrating substantial support for the theory.

Product Specifications

Brand: Cambridge University Press
Format: hardcover
ASIN: 1107131146
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Government & Politics > Countries & Regions > Central & South America
Domain: Amazon UK
Release Date: 04 March 2016
Listed Since: 28 July 2015

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Cambridge University Press Presidential Campaigns in Latin America: Electoral Strategies and Success Contagion

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