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£102.91

Sage Publications Social Media for Strategic Communication: Creative Strategies and Research-Based Applications

Name: Social Media for Strategic Communication: Creative Strategies and Research-Based Applications
Brand: Sage Publications
Price: 102.91 GBP
Availability: InStock

Public Relations

About as cheap as it gets. The only time it was cheaper was 2 months ago.

£103 today · all-time low £100 (May 2026) · usually the usual

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Description

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications teaches students the skills and principles needed to use social media in persuasive communication campaigns. Author Karen Freberg combines cutting-edge research with practical, hands-on instruction to prepare students for the challenges of today's workplace. With an emphasis on strategic thinking and awareness, the book equips students to adapt their skills to emerging platforms and technologies. Its broad focus on strategic communication—from PR, advertising, and marketing to non-profit advocacy—provides a comprehensive foundation for success in diverse career paths. The Third Edition features a brand new chapter on social media and crisis communication, discussion of AI integrated in each chapter, and new case studies in addition to updated coverage of changes to platforms, trends, strategies, and emerging challenges across social media.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1071936735
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 20 November 2025
Listed Since: 22 July 2025

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Sage Publications Social Media for Strategic Communication: Creative Strategies and Research-Based Applications

About as cheap as it gets. The only time it was cheaper was 2 months ago.

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