Social Media for Strategic Communication: Creative Strategies and Research-Based Applications - Image 1

£80.47

Sage Publishing Social Media for Strategic Communication: Creative Strategies and Research-Based Applications

Name: Social Media for Strategic Communication: Creative Strategies and Research-Based Applications
Brand: Sage Publishing
Price: 80.47 GBP
Availability: InStock

Public Relations

Cheaper than 88% of the days we've watched it. Below what most people pay.

£80 today · 30-day average £85 · all-time low £75

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Price range: £75 - £120

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Description

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications teaches students the skills and principles needed to use social media in persuasive communication campaigns. Author Karen Freberg combines cutting-edge research with practical, hands-on instruction to prepare students for the challenges of today's workplace. With an emphasis on strategic thinking and awareness, the book equips students to adapt their skills to emerging platforms and technologies. Its broad focus on strategic communication—from PR, advertising, and marketing to non-profit advocacy—provides a comprehensive foundation for success in diverse career paths. The Third Edition features a brand new chapter on social media and crisis communication, discussion of AI integrated in each chapter, and new case studies in addition to updated coverage of changes to platforms, trends, strategies, and emerging challenges across social media.

Product Specifications

Brand: Sage Publishing
Format: paperback
ASIN: 1071936735
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 20 November 2025
Listed Since: 22 July 2025

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Sage Publishing Social Media for Strategic Communication: Creative Strategies and Research-Based Applications

Cheaper than 88% of the days we've watched it. Below what most people pay.

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