A Beginner's Guide to Experiments in Consumer Research - Image 1

£151.26

It has never been this cheap. We have no record of a lower price.

£151 today · cheaper than every other day in the last 2 months

Routledge A Beginner's Guide to Experiments in Consumer Research

Name: A Beginner's Guide to Experiments in Consumer Research
Brand: Routledge
Price: 151.26 GBP
Availability: InStock

Anthropology & Sociology

Price Distribution

Price distribution over 13 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £151 (10 days, 76.9%)

Price range: £151 - £167

Price levels: 2 different prices over 13 days

Description

This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. The book follows the natural progression of conducting experimental research―from formulating research questions and building theoretical frameworks to designing experiments, analyzing results, and writing up findings. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process. Unlike traditional textbooks that can overwhelm novice researchers with excessive detail, this guide addresses common challenges faced by students and provides clear explanations of complex concepts such as mediation, moderation, and experimental design in accessible language, without sacrificing academic rigor. This book is essential reading for undergraduate and graduate students undertaking experimental research projects or theses in consumer behavior, marketing, and other social sciences. It serves as an "academic companion" for students who need practical guidance through the experimental process. Faculty members supervising experimental research will also find it valuable as a reference guide, particularly those less familiar with experimental methodology.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1041171854
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 17 July 2026
Listed Since: 24 February 2026

Barcode

No barcode data available

It has never been this cheap. We have no record of a lower price.

Routledge A Beginner's Guide to Experiments in Consumer Research

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Consumer Behavior & Insights

Ethnographic Experimentation: An Inventory for Devicing Fieldwork

Interpretive Research Design: A Practical Guide

Understanding Education Research: A Guide to Critical Reading

UX Research Methods for Media and Communication Studies: An Introduction to Contemporary Qualitative Methods

Understanding Communication Research Methods: A Theoretical and Practical Approach

Routledge Handbook of Consumer Protection and Behaviour in Energy Markets (Routledge Handbooks in Law)

Fashion Consumption: Unravelling Consumer Insights in the Fashion Industry (Routledge Studies in the Fashion Industry)

Inquiry in Music Education: Concepts and Methods for the Beginning Researcher

Research on Educational Innovations

How to Understand Theatre Audiences (Audience Research)

Applying Psychology to Consulting: From Theory to Practice

Essentials of Research Methodology: Empowering Emerging Scholars

Retail Marketing in the Modern Age

Data-Driven Marketing Analytics: Research Methods and Analytical Tools

A Field Guide to Book History: Researching the Material Book

Advanced Research Methods for Applied Psychology: Design, Analysis and Reporting

Researching Entrepreneurship: Critically Evaluating Methodology and Method (Routledge Studies in Entrepreneurship)

Experimenting with Personal Construct Psychology (Psychology Revivals)

Research Methods and Design Beyond a Single Discipline: From Principles to Practice

Using Research Evidence in Education Practice: A guide to the key issues

Social Psychology: The Basics

Questioning Experts and Expertise

Biostatistics for Clinical and Public Health Research

It has never been this cheap. We have no record of a lower price.

Routledge A Beginner's Guide to Experiments in Consumer Research

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Consumer Behavior & Insights

Ethnographic Experimentation: An Inventory for Devicing Fieldwork

Interpretive Research Design: A Practical Guide

Understanding Education Research: A Guide to Critical Reading

UX Research Methods for Media and Communication Studies: An Introduction to Contemporary Qualitative Methods

Understanding Communication Research Methods: A Theoretical and Practical Approach

Routledge Handbook of Consumer Protection and Behaviour in Energy Markets (Routledge Handbooks in Law)

Fashion Consumption: Unravelling Consumer Insights in the Fashion Industry (Routledge Studies in the Fashion Industry)

Inquiry in Music Education: Concepts and Methods for the Beginning Researcher

Research on Educational Innovations

How to Understand Theatre Audiences (Audience Research)

Applying Psychology to Consulting: From Theory to Practice

Essentials of Research Methodology: Empowering Emerging Scholars

Retail Marketing in the Modern Age

Data-Driven Marketing Analytics: Research Methods and Analytical Tools

A Field Guide to Book History: Researching the Material Book

Advanced Research Methods for Applied Psychology: Design, Analysis and Reporting

Researching Entrepreneurship: Critically Evaluating Methodology and Method (Routledge Studies in Entrepreneurship)

Experimenting with Personal Construct Psychology (Psychology Revivals)

Research Methods and Design Beyond a Single Discipline: From Principles to Practice

Using Research Evidence in Education Practice: A guide to the key issues

Social Psychology: The Basics

Questioning Experts and Expertise

Biostatistics for Clinical and Public Health Research