AI for Marketing: The Consumer Perspective (AI for Everything) - Image 1

£142.18

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CRC Press AI for Marketing: The Consumer Perspective (AI for Everything)

Name: AI for Marketing: The Consumer Perspective (AI for Everything)
Brand: CRC Press
Price: 142.18 GBP
Availability: InStock

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Description

AI for Marketing: The Consumer Perspective examines the human side of AI adoption at a moment when technology is advancing faster than consumer comfort. While millions use AI to search, plan, create and make decisions, trust remains fragile. This book explains why that gap persists and what it means for marketers trying to reach audiences who are both curious and cautious. Drawing on proprietary research, global studies and behavioral science, the book maps the key barriers marketers must navigate: concerns about accuracy, authenticity, privacy, loss of control and systemic biases. It also identifies the consumer segments most open to AI-enabled products and messaging, including caregivers, multilinguals, sustainability enthusiasts and personalization seekers. The book offers marketers practical guidance on designing AI-powered experiences that are credible, equitable and human-led. It shows how trust can be built into every touchpoint – from onboarding and data exchange to content creation and customer service – and why doing so is essential for adoption and long-term loyalty.

Product Specifications

Brand: CRC Press
Format: hardcover
ASIN: 1041135335
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 28 July 2026
Listed Since: 12 March 2026

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