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Edward Elgar Publishing Metaverse Marketing: Challenges, Opportunities, and Fundamental Mechanisms

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£110.00 £104.50 £106.70 £108.90 £111.10 £113.30 £115.50 15 August 2026 27 August 2026 08 September 2026 20 September 2026 03 October 2026
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Description
This visionary book presents an overview of current research and emerging trends in metaverse marketing. Leading experts explore revolutionary technologies, such as AI, virtual reality and augmented reality, to outline the innovative engagement strategies necessary to engage in a rapidly evolving digital frontier. Contributing authors analyse the application of metaverse technologies across a broad spectrum of industries, including retail, tourism, higher education and hospitality. They propose forward-thinking perspectives based on international case studies to uncover the practical implications and opportunities of the metaverse’s unique marketing spaces. By integrating theoretical understanding with empirical evidence, chapters provide actionable insights for navigating the complex future of metaverse marketing. Metaverse Marketing is an essential future-oriented tool for scholars and students of business and management, innovation and disruptive technologies. Marketers, policymakers and business leaders will also benefit from its practical suggestions for navigating the metaverse.

Product Specifications
Brand
Edward Elgar Publishing
Format
hardcover
ASIN
103533125X
Category
Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain
Amazon UK
Release Date
17 September 2026
Listed Since
20 March 2026

Barcode

No barcode data available

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