The Language Work of Social Media Influencers as ‘New Generation’ Copywriters (Routledge Focus on Language and Social Media) - Image 1

£53.99

Routledge The Language Work of Social Media Influencers as ‘New Generation’ Copywriters (Routledge Focus on Language and Social Media)

Name: The Language Work of Social Media Influencers as 'New Generation' Copywriters (Routledge Focus on Language and Social Media)
Brand: Routledge
Price: 53.99 GBP
Availability: InStock

E-business

It has never been this cheap. We have no record of a lower price.

£54 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 61 days · 61 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 61 days • 1 price levels

Days at Price

Price Analysis

Most common price: £54 (61 days, 100.0%)

Price range: £54 - £54

Price levels: 1 different prices over 61 days

Description

This book investigates the processes and products of the language work of social media influencers (SMIs) and copywriters in the advertising industry. Olivia Droz-dit-Busset examines the mediatised discourses, metadiscourses and working processes of SMIs and copywriters, exploring how SMIs might be considered as ‘new- generation’ copywriters. The volume makes the case for not only exploring the advertising textual products created by these wordsmiths (i.e. relatively elite language workers) but also the underpinning workflows behind them. In doing so, Droz-dit-Busset reveals how SMIs’ and copywriters’ strategic use of frame-shifting, voice work and professional labelling illuminates broader transformations in how language work, and labour more generally, is valued, organised and legitimised in contemporary digital economies. This essential volume will appeal to scholars in sociolinguistics, digital media studies and professional communication, as well as practitioners interested in understanding how new forms of language work are reshaping traditional advertising and marketing practices in the social media age.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032951265
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 07 July 2026
Listed Since: 31 January 2026

Barcode

No barcode data available

Routledge The Language Work of Social Media Influencers as ‘New Generation’ Copywriters (Routledge Focus on Language and Social Media)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Social Media Influencers in Strategic Communication

The Social Media Methods Workbook

Social Media and the Reproduction of the Social Capital of the New Middle Class

Towards a New Social Work (Routledge Revivals)

The New Englishes (Routledge Revivals)

Languages and Society in Xizang

A Design Orientation to Second Language Writing Instruction (Multiliteracies and Second Language Education)

Language, Gender, and Identities at Work: Exploring Professional Communication in the IT Industry (Routledge Research in Applied Professional Communication)

Social Media Communication: Concepts, Practices, Data, Law and Ethics

Fostering Language Assessment Literacy: Materials, Methods, and Emerging Issues (Routledge Studies in Applied Linguistics)

Reimagining Creole Communities (Routledge Studies in Sociolinguistics)

Language, Meaning and Persons (Routledge Revivals)

Group Work for Language Learning: Harnessing the Power of Group Dynamics

A Corpus Linguistic Approach to Analyzing "Empathy" (Routledge Focus on Applied Linguistics)

Teaching and Researching Writing (Applied Linguistics in Action)

Radicals in Social Work (Routledge Revivals)

Fanfiction and Fan Practices for Language Teaching and Learning

Writing and Censorship in Britain (Routledge Revivals)

Cultural Journalism in the Digital Age (Routledge Research in Journalism)

Towards Critical English Medium Instruction in Post-Soviet Contexts: Perspectives, Practices and Prospects (Routledge Focus on English-Medium Instruction in Higher Education)

New Perspectives on Goffman in Language and Interaction: Body, Participation and the Self (Routledge Studies in Sociolinguistics)

Learning Modern Languages (Routledge Revivals)

Social Work with Adolescents (Routledge Library Editions: The Adolescent)

Data Management and Digital Infrastructure in Social Sciences (New Methodologies of Research for PhD and Beyond)