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Routledge The Routledge Companion to Critical Marketing (Routledge Companions in Marketing, Advertising and Communication)

Amazon

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Description

The Routledge Companion to Critical Marketing curates cutting-edge research in Critical Marketing Studies into a single authoritative volume. Bringing together leading scholars and emerging voices, it offers a comprehensive survey of this vibrant field. This second edition includes new research on digital technologies, including AI, social media, consumer privacy and power relations, as well as sustainability and degrowth. The contributors show how adopting a critical perspective deepens our understanding of marketing theory and practice, illuminates its role in society and reconsiders its relationship with consumers. This seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 March 2026
Listed Since
26 September 2025

Barcode

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