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Routledge Television and the Political Image: A Study of the Impact of Television on the 1959 General Election (Routledge Library Editions: Broadcasting)

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29 days 1 day · current 28 days 0 7 15 22 29 £105 £109 £112 Days at Price

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Price range: £105 - £112

Price levels: 3 different prices over 58 days

Description

Was the 1959 UK General Election the first television election? Could television be used to create a Party ‘image’? Television and the Political Image (1961) provides answers to both these questions. It surveys two constituencies, interviewing the same cross-section of electors before and after the election campaign, and analyses and compares the campaigns as conducted by television, radio, the Press, and through the work of the local Parties. Various effects of the political barrage are measured and attributed to their sources; such effects include changes in voting intention during the course of the election campaign, changes in attitudes to Parties and their leaders, and changes in what the voter knows of the parties’ policies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
22 December 2023
Listed Since
06 July 2023

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