Covering Extended Reality Technologies in the Media (Routledge Research in Journalism) - Image 1

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Routledge Covering Extended Reality Technologies in the Media (Routledge Research in Journalism)

Name: Covering Extended Reality Technologies in the Media (Routledge Research in Journalism)
Brand: Routledge
Price: 149.88 GBP
Availability: InStock

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Description

This book presents a study of the news coverage of extended reality technologies (virtual, augmented and mixed reality; or XR) and how this news corresponds with the marketing of XR products. Focusing on a group of recently emerging technological products, the book offers in-depth analysis of the news coverage of XR technologies and explores the overlap between news discourse and promotional discourse by comparing the way these products are framed in the news and their marketing materials. Using both quantitative and qualitative data, it discusses the topics covered in XR news, as well as the sources used and the specific framing techniques that appear in both XR news and marketing materials. In addition to these findings, it also provides a set of frame categories that can be used by other researchers analysing the media coverage of emerging technologies. Ultimately arguing that the news represents XR in such a way that treats readers as consumers instead of citizens, prioritising the interests of XR companies rather than news audiences, this book will be of interest to students and researchers in media and communications, discourse studies, journalism, PR and marketing and innovation studies, as well as XR practitioners.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032446641
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 28 December 2023
Listed Since: 02 August 2023

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Routledge Covering Extended Reality Technologies in the Media (Routledge Research in Journalism)

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Price Analysis

Description

Product Specifications

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