£41.99

It has never been this cheap. We have no record of a lower price.

£42 today · cheaper than every other day in the last 3 months

Routledge Reasserting the Disney Brand in the Streaming Era: A Critical Examination of Disney+ (Routledge Research in Cultural and Media Studies)

Name: Reasserting the Disney Brand in the Streaming Era: A Critical Examination of Disney+ (Routledge Research in Cultural and Media Studies)
Brand: Routledge
Price: 41.99 GBP
Availability: InStock

Industry

Price Distribution

Price distribution over 29 days • 1 price levels

Days at Price

Price Analysis

Most common price: £42 (29 days, 100.0%)

Price range: £42 - £42

Price levels: 1 different prices over 29 days

Description

Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace. Exploring how Disney’s acquisition of Pixar, Marvel, Lucasfilm and Fox positioned the company to launch the Disney+ streaming service, the chapters look at the history of those acquisitions, and the deployment of the content, brands, and intellectual property from those acquisitions, through an analysis of the original content that appeared on Disney+. Offering a focused investigation of how the content offered from these various media brands was adapted for Disney+ so that it reflects the Disney brand, the authors illustrate through close textual analysis how this content reflects elements of the "Classic Disney Style." The analysis positions these texts in relation to their industrial contexts, while also identifying important touchstone texts (both television and film) in Disney's catalog. This comprehensive and thoughtful analysis will interest upper-level students and scholars of media studies, political economy, Disney studies, media industries and new technology.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1032428678
Category: Books > Subjects > Arts & Photography > Film > Industry
Domain: Amazon UK
Release Date: 07 October 2024
Listed Since: 10 August 2024

Barcode

No barcode data available

It has never been this cheap. We have no record of a lower price.

Routledge Reasserting the Disney Brand in the Streaming Era: A Critical Examination of Disney+ (Routledge Research in Cultural and Media Studies)

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Transnational Streaming Television: Reshaping Global Flows and Power

Television’s Streaming Wars (Routledge Advances in Television Studies)

The Disney Middle Ages: A Fairy-Tale and Fantasy Past (The New Middle Ages)

Performance and the Disney Theme Park Experience: The Tourist as Actor

Television Sitcom and Cultural Crisis (Routledge Advances in Television Studies)

Media and Class: TV, Film, and Digital Culture

Vinyl Leaves: Walt Disney World And America

Transmedia Character Studies (Routledge Advances in Transmedia Studies)

The Cultural Politics of COVID-19

Discourses, Modes, Media and Meaning in an Era of Pandemic: A Multimodal Discourse Analysis Approach (Routledge Studies in Multimodality)

Media Ownership in Africa in the Digital Age: Challenges, Continuity and Change (Routledge Contemporary Africa)

Cultural Politics of the Creative Industries (Routledge Research in the Creative and Cultural Industries)

Critical Race Media Literacy: Themes and Strategies for Media Education (Routledge Research in Media Literacy and Education)

Beyond the Essay Film: Subjectivity, Textuality and Technology (Film Culture in Transition)

Transmedia Change: Pedagogy and Practice for Socially-Concerned Transmedia Stories (Routledge Advances in Transmedia Studies)

Critical Branding: Postcolonial Studies and the Market (Routledge Research in Postcolonial Literatures)

Digital Inequality: Studies in Cultural Communication (Cultural Discourse Studies Series)

Race and Racism in the Cultural and Creative Industries (Discovering the Creative Industries)

Research Methods in Publishing and Book Studies

Strategic Brand Licensing: Building Brand Value through Enduring Partnerships

Remapping the Cold War in Asian Cinemas (Critical Asian Cinemas)

The Digital Image and Reality: Affect, Metaphysics and Post-Cinema (Film Culture in Transition)

Social Media in the Fashion Industry: Fundamentals, Strategy and Research Methods (Routledge Studies in the Fashion Industry)

Film Text Analysis: New Perspectives on the Analysis of Filmic Meaning (Routledge Advances in Film Studies)

It has never been this cheap. We have no record of a lower price.

Routledge Reasserting the Disney Brand in the Streaming Era: A Critical Examination of Disney+ (Routledge Research in Cultural and Media Studies)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Transnational Streaming Television: Reshaping Global Flows and Power

Television’s Streaming Wars (Routledge Advances in Television Studies)

The Disney Middle Ages: A Fairy-Tale and Fantasy Past (The New Middle Ages)

Performance and the Disney Theme Park Experience: The Tourist as Actor

Television Sitcom and Cultural Crisis (Routledge Advances in Television Studies)

Media and Class: TV, Film, and Digital Culture

Vinyl Leaves: Walt Disney World And America

Transmedia Character Studies (Routledge Advances in Transmedia Studies)

The Cultural Politics of COVID-19

Discourses, Modes, Media and Meaning in an Era of Pandemic: A Multimodal Discourse Analysis Approach (Routledge Studies in Multimodality)

Media Ownership in Africa in the Digital Age: Challenges, Continuity and Change (Routledge Contemporary Africa)

Cultural Politics of the Creative Industries (Routledge Research in the Creative and Cultural Industries)

Critical Race Media Literacy: Themes and Strategies for Media Education (Routledge Research in Media Literacy and Education)

Beyond the Essay Film: Subjectivity, Textuality and Technology (Film Culture in Transition)

Transmedia Change: Pedagogy and Practice for Socially-Concerned Transmedia Stories (Routledge Advances in Transmedia Studies)

Critical Branding: Postcolonial Studies and the Market (Routledge Research in Postcolonial Literatures)

Digital Inequality: Studies in Cultural Communication (Cultural Discourse Studies Series)

Race and Racism in the Cultural and Creative Industries (Discovering the Creative Industries)

Research Methods in Publishing and Book Studies

Strategic Brand Licensing: Building Brand Value through Enduring Partnerships

Remapping the Cold War in Asian Cinemas (Critical Asian Cinemas)

The Digital Image and Reality: Affect, Metaphysics and Post-Cinema (Film Culture in Transition)

Social Media in the Fashion Industry: Fundamentals, Strategy and Research Methods (Routledge Studies in the Fashion Industry)

Film Text Analysis: New Perspectives on the Analysis of Filmic Meaning (Routledge Advances in Film Studies)