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Routledge Business Anthropology: The Basics: The Basics

Name: Business Anthropology: The Basics: The Basics
Brand: Routledge
Price: 162.08 GBP
Availability: InStock

Cultural Studies

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Description

Business Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to help address real life situations they encounter in the world. Topics covered include: Defining applied, design and digital anthropology Explaining key research methods and approaches used in industry, government, and non-profit sectors Investigating issues internal to an organization that assist in managing change Covering topics like marketing communications, user experience, product development and entrepreneurship Explaining ways for organizations to partner and interact with communities, economics and politics to implement change Discussing approaches to encourage public conversation about social issues Business Anthropology: The Basics is an essential read for students and faculty approaching the subject for the first time.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032416092
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences > Cultural Studies
Domain: Amazon UK
Release Date: 15 December 2023
Listed Since: 23 June 2023

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Routledge Business Anthropology: The Basics: The Basics

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