Market Studies: Mapping, Theorizing and Impacting Market Action - Image 1

£119.98

Cambridge University Press Market Studies: Mapping, Theorizing and Impacting Market Action

Name: Market Studies: Mapping, Theorizing and Impacting Market Action
Brand: Cambridge University Press
Price: 119.98 GBP
Availability: InStock

Market Research

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Description

Market studies is a newly emerging field dedicated to understanding the origins, core concepts, theories and methods currently being used and developed to examine markets in the making. Providing a unique overview that introduces, positions and develops this highly fertile area of research, Market Studies is the first book to consolidate its themes, tools and methods in a single, comprehensive volume. Topics covered include: market organization and design; performativity in and around markets; valuation; market places and spaces; methods that may be utilized in studying markets; the field's relation to adjacent disciplines; the future of markets. Deploying a sensitivity for the socio-material constitution of markets, the authors put market practices at the centre of inquiry and offer insights into the future and potential impact of market studies research. The contemporary, practical and interdisciplinary approach is strengthened by multiple examples of original empirical research into markets.

Product Specifications

Brand: Cambridge University Press
Format: hardcover
ASIN: 100941397X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 21 November 2024
Listed Since: 24 May 2024

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Cambridge University Press Market Studies: Mapping, Theorizing and Impacting Market Action

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