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£63.83

Cambridge University Press Writing for the Reader's Brain: A Science-Based Guide

Name: Writing for the Reader's Brain: A Science-Based Guide
Brand: Cambridge University Press
Price: 63.83 GBP
Availability: InStock

Psychology & Psychiatry

About as cheap as it gets. The only time it was cheaper was 1 month ago.

£64 today · all-time low £63 (Jun 2026) · usually the usual

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Description

What makes one sentence easy to read and another a slog that demands rereading? Where do you put information you want readers to recall? What about details you need to reveal but want readers to forget? Drawing on cognitive neuroscience, psychology, and psycholinguistics, this book provides a practical guide on how to write for your reader. Its chapters introduce the five 'Cs' of writing – clarity, continuity, coherence, concision, and cadence – and demonstrate how to use these features to bring your writing to life. This science-based guide also shows you how to improve your writing while also making the writing process speedier and more efficient. Brimming with examples, this humorous, surprisingly irreverent book provides writers with the tools they need to master everything from an email to a research project. If you believe good writers are simply born that way, Writing for the Reader's Brain will change your mind – and, quite possibly, your life.

Product Specifications

Brand: Cambridge University Press
Format: hardcover
ASIN: 1009221833
Category: Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry
Domain: Amazon UK
Release Date: 12 December 2024
Listed Since: 21 March 2024

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Cambridge University Press Writing for the Reader's Brain: A Science-Based Guide

About as cheap as it gets. The only time it was cheaper was 1 month ago.

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