The Sunglasses Design Process: Create your own line of fashion eyewear

Learn the basics of designing your own brand of sunglasses with this innovative book by creative designer Joseph Martin. This is an ideal text for aspiring and established eyewear designers, fashion design students, apparel designers, and everyone interested in the creative and business aspects of the fashion eyewear industry. In the early chapters of this book, you will learn how to research and plan a new line of sunglasses. Topics include: -Sunglasses price points and market categories -Seasonal show dates and delivery schedules -How to conduct trend research -Understanding colors and their use -How to conduct materials research -How to find design inspiration -How to create warranties and product barcodes In later chapters, you will learn how to develop an eyewear line and prepare it for market. Topics include: -Sunglasses safety requirements around the world, including: - USA United States of America (ANSI Z80.3-2009) - EU European Union and Great Britain (EN 1836:2005+A1:2007) - Australia and New Zealand (AS/NZS 1067:2003) -UV ultraviolet protection (UV-A, UV-B, UV-C) -How to design sunglasses for various face shapes -How to create sales sheets for a new line -Costing methods for frames, hinges, lenses, labor, and more Included with all chapters are lists of key terms as well as discussion questions and activities. Following the final chapter is an innovative Study Guide designed to help you improve your understanding of the sunglasses design process. It includes all key terms, discussion questions, activities, as well as dedicated pages for your notes and sketches. Learn how to design your own line of sunglasses with The Sunglasses Design Process.