Fashion Eyewear Design: Techniques, Principles, and Practices for Aspiring Fashion Designers

Fashion Eyewear Design provides aspiring and established fashion designers a way to jump start their journey into the lucrative market of eyewear design. It outlines almost everything you need to know about creating successful eyewear collections, from the structure of the fashion eyewear industry and international eyewear safety standards, to sources of design inspiration and detailed breakdowns of individual eyewear components. Featuring hundreds of illustrations, innovative Study Guides, and insightful, practical information, this book is an invaluable resource for fashion design students, sunglasses designers, fashion entrepreneurs, and everyone interested in the business of fashion design. Fashion Eyewear Design will help you become a better eyewear designer by guiding you through a variety of topics, including: - The structure of the fashion eyewear industry, including market categories, price points, delivery schedules, and more. - The history of fashion design and its relation to European and American cultural heritage. - The success secrets of over 50 famous designers including Chanel, Prada, Marc Jacobs, Christian Dior, & Michael Kors. - The types, materials, construction methods, and purposes of various eyewear lenses, hinges and frames. - The legal requirements of fashion eyewear design, including adherence with safety standards in: 1. The United States of America (ANSI Z80.3-2009) 2. The European Union and Great Britain (EN 1836:2005+A1:2007) 3. Australia and New Zealand (AS/NZS 1067:2003) - Step-by-step instructions for researching, planning, developing, and preparing an eyewear line for market. - How to leverage new technologies to lower costs, increase profits and connect with customers. Also included is a dictionary of fashion terminology, as well as example warranties and safety certificates. Learn how to create your own innovative eyewear with [i]Fashion Eyewear Design[/i]